Privacy Policy

How Trusted Local Marketing collects, uses and protects information when you visit our website or contact us.

Template: attorney review required

This page is a template. It must be reviewed and adapted by a qualified attorney before it is relied on, and updated to match the tools the site actually uses (form plugin, analytics, call tracking, advertising pixels, email provider). Replace every item in square brackets, including [Legal business name] and [Business address], then remove this note.

Last updated: [Month Day, Year]

This Privacy Policy explains how [Legal business name], doing business as Trusted Local Marketing (“we,” “us” or “our”), [Business address], collects, uses, shares and protects personal information when you visit trustedlocalmarketing.com (the “Site”), fill out a form, call us or email us. By using the Site, you agree to the practices described here.

1. Information we collect

Information you give us

When you request a free marketing plan, fill out a contact form, email us or call us, we collect the information you choose to provide, such as:

Your name, business name, email address and phone number
Your website address, service area, services offered and marketing goals
Any other details you include in a message or share on a call

Information collected automatically

When you visit the Site, we and our service providers may automatically collect technical information, such as your IP address, browser and device type, approximate location (city or region), pages viewed, time on page, the website or ad that referred you, and the date and time of your visit. We collect this through cookies, pixels and similar technologies, described below.

Phone calls and call tracking

We may use call-tracking phone numbers on the Site to understand which pages and campaigns lead to calls. When you call one of these numbers, our call-tracking provider may record the calling number, date, time, duration and the page or campaign that led to the call. Calls may be recorded for quality and training purposes; if they are, you’ll be told at the start of the call.

2. How we use your information

To respond to your inquiry and prepare your free marketing plan
To provide, manage and bill for services if you become a client
To send you information you asked for, and occasional updates about our services (you can opt out at any time)
To understand how visitors use the Site and improve its content and performance
To measure and improve our own advertising
To protect the Site against fraud, spam and abuse, and to comply with legal obligations

We do not sell your personal information, and we never sell or share your inquiry with other marketing companies or lead buyers.

3. Cookies, analytics and advertising

Cookies are small files stored on your device. We use them, along with similar technologies, for the following purposes:

Essential cookies that keep the Site and its forms working and secure
Analytics, such as Google Analytics, to understand how visitors find and use the Site. Google’s use of this data is described in How Google uses information from sites or apps that use our services
Advertising and remarketing. We may use Google Ads conversion tracking and remarketing, which may show our ads to people who previously visited the Site as they browse other websites. Google may use cookies to serve these ads based on your past visits

You can control cookies through your browser settings, opt out of personalized Google ads at Google Ad Settings, and install the Google Analytics opt-out browser add-on. Blocking some cookies may affect how the Site works.

[If applicable: describe how the Site responds to Global Privacy Control signals and browser “Do Not Track” signals.]

4. How we share information

We share personal information only in these situations:

Service providers who help us run the Site and our business, such as website hosting, form and email tools, analytics, call tracking, scheduling, and customer relationship management software. They may use the information only to provide services to us
Advertising partners such as Google, as described in the cookies section above
Legal and safety reasons, when required by law, subpoena or court order, or to protect our rights, property or safety, or that of others
Business transfers, if our business is sold, merged or reorganized, in which case information may transfer to the new owner under this policy
With your consent, for any other purpose you agree to

5. How long we keep information

We keep personal information only as long as we need it for the purposes described in this policy. Inquiry and form information from people who do not become clients is generally kept for [e.g. up to 24 months] and then deleted. Client records are kept for the length of the relationship and as long afterward as needed for legal, tax and accounting purposes. Analytics and call-tracking data are kept according to the settings and retention periods of those providers.

6. How we protect information

We use reasonable administrative, technical and physical safeguards, including encrypted (HTTPS) connections and access controls, to protect personal information. No website or transmission over the internet is completely secure, so we cannot guarantee absolute security.

7. Your privacy rights

Depending on where you live, you may have the right to:

Know what personal information we have collected about you and how we use and share it
Access or receive a copy of your personal information
Correct inaccurate personal information
Delete your personal information, subject to some legal exceptions
Opt out of the sale of personal information or its sharing for cross-context behavioral advertising, and of targeted advertising
Not be discriminated against for exercising these rights

California residents and other state privacy laws

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (together, “CCPA”), may give you the rights listed above. Residents of other states with comprehensive privacy laws may have similar rights. We do not sell personal information for money. Our use of advertising cookies for remarketing may be considered “sharing” under the CCPA; you can opt out using the cookie controls described above or by contacting us.

How to make a request

To make a privacy request, email hello@trustedlocalmarketing.com with the subject line “Privacy Request,” or call us at [Your Phone Number]. We will need to verify your identity before acting on your request, and we will respond within the time required by applicable law. You may use an authorized agent to make a request on your behalf, and we may ask for proof of their authority.

To stop receiving marketing emails, click the unsubscribe link in any email or contact us.

8. Children’s privacy

The Site is intended for business owners and is not directed to children under 13 (or under 16 where state law sets a higher age). We do not knowingly collect personal information from children. If you believe a child has given us personal information, contact us and we will delete it.

9. Third-party websites

The Site may link to other websites and services. We are not responsible for their privacy practices, so please review their privacy policies.

10. Changes to this policy

We may update this Privacy Policy from time to time. When we do, we’ll change the “Last updated” date above. If changes are significant, we’ll take reasonable steps to let you know, such as a notice on the Site.

11. Contact us

Questions about this Privacy Policy or how we handle your information? Contact us:

[Legal business name], doing business as Trusted Local Marketing
[Business address]
Email: hello@trustedlocalmarketing.com
Phone: [Your Phone Number]